If You Care About Earth, Live Green
A new buzzword going around in 2019 is “green survival”, meaning an environmentally friendly lifestyle is no longer a choice, but a necessity. Real efforts are being made— from new government policies to companies reforming their use of plastic to consumers actively buying eco-friendly products.
At the forefront of the ‘green consumerism’ movement are Millennials. According to GlobalWebIndex, an American market research company, 61% of millennials (ages 22 to 35) are willing to pay more for environmentally friendly products, the highest percentage of any age group. Trailing closely behind, 58% of Generation Z (ages 16 to 21) and 55% of Generation X (ages 36 to 54) are willing pay more for eco-friendly products.
A considerable number of consumers are changing their ways in order to protect the environment, which has resulted in various consumer campaigns. Take for example the ‘Zero Waste’ campaign. The ‘Zero Waste’ campaign focuses on making it a daily habit for everyone to minimize their production of trash. Instead of using a disposable tissue, those who practice zero-waste use a handkerchief, instead of a plastic cup, they drink from a tumbler, and instead of a single-use plastic bag, they'll use eco-bags at the grocery store. These consumers not only use reusable items, but also try to practice ‘precycling’. ‘Precycling’ means taking into account the waste of a product before buying it, and actively buying products that have the least amount of harmful waste, like plastic wrapping. Conforming to consumers' wants, companies are now making products that don’t contain disposable plastic, or are offering alternatives to plastic bags, such as reusable bags, containers, eco-bags, etc.
Despite these changes, eco-friendly consumerism is particularly hard in a certain industry: the beauty industry. In order to market their products, beauty companies have a tendency to use excessive packaging or overuse plastic, making it hard for consumers to continue practicing eco-friendly consumption. But that’s changing with Arencia, the raw beauty company.
Arencia focuses on solving this problem and making it possible for customers to buy beauty products and be eco-friendly at the same time. From the very beginning of planning, Arencia is thinking of the best ways to ensure quality products with minimum waste. Through trial and error, Arencia has successfully made all of their products solid bars, using no plastic bottles and reducing single-use plastic waste.
Arencia is leading the way in eco-friendly production and distribution in the beauty industry with their solid facial products. Check them out to see for yourself! →